No need to host your own website, rent a shop, stock products, nothing. This is the future.
“It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not fancy but fine. And I’d been looking for one just that color, so when the ad touting the coat popped up and the price was in the double-digits, I figured: hey, a deal!”
A new breed of online retailer doesn’t make or even touch products, but they’ve got a few other tricks for turning nothing into money.
Source: The Strange Brands in Your Instagram Feed – The Atlantic